As marketers, you know that targeted communications will help you connect with your audience. Using Canada Post’s Unaddressed Admail will help you understand the value of direct mail and will increase the effectiveness of your marketing campaigns. Read the following success stories to see how others have used Canada Post to achieve results in reaching their customers.

The following Case Studies are in Portable Document File format (PDF). You will need Acrobat Reader to view these files.

Case Studies

Ontera
"We were pleasantly surprised by what happened when the direct mail hit the market. Ontera's Customer Care Centre was immediately flooded with a high volume of calls from interested prospects."
Tricia Marshall, Marketing Manager, Ontera.

Garnier Long and Strong
"The results speak for themselves: top honours at the 2006 Nammu Awards and above average response rates, which have allowed us to expand and deepen the relationship between Garnier and our consumers."
Scott Moon, Brand Director, Garnier Canada.

L'Oreal
"We successfully demonstrated the impact Admail can have on response rates, as well as brand recognition and perception, two factors rarely included in a single campaign. Relationship marketing is a powerful tool."
Mark Morin, President of Direct Marketing Strategies.

Nubody's
“Canada Post helped us take our mail promotions to a new level—enabling us to increase brand awareness and grow our membership.”
Alison Hill, General Sales Manager, Nubody’s Fitness

Primus
“Since the campaign launch, Unaddressed Admail has played a pivotal role in driving cost-efficient sales.”
Rob Payne, Director of Marketing Services, Primus Canada

ING
“We take our mission—to inspire Canadians to save their money—very seriously and direct mail is at the heart of our business. Canada Post understands that, and they understand us.”
Yvonne Van Vliet, Direct Marketing Associate, ING DIRECT Canada

Indian and Northern Affairs Canada (INAC)
“When it came to getting the guide to the recipients, we wanted a grassroots approach to reach First Nations households directly. In the past we could only drop information into Band Offices, which did not allow confirmation of delivery to the individual. Canada Post helped build a distribution system to First Nations households which was key to the success of this communications initiative.”
Michel Champagne, Manager, Marketing and Product Development INAC

Industrial Alliance
“Our customers tell us that they appreciate our efforts to save them money on their insurance premiums, and Admail is a big part of that.”
Suzanne Michaud, Director of Marketing, Industrial Alliance Auto and Home Insurance