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Benefits
Savings to you
The National Change of Address service reduces the volume of undeliverable mail, which translates into savings for you. This service reduces the costs associated with mail that doesn't reach its intended receiver - wasted print material, wasted time to prepare the mail piece and wasted postage.
Improve response rates
Increase the likelihood of your mailing getting to its target with the NCOA's up-to-date mover data. You'll improve your response rate by keeping track of your current customers.
Quality mailing list
Current and accurate, NCOA keeps you informed of your customer's move.
Measurable
The NCOA service produces measurable results. The results coming back to you by way of an NCOA data report show exactly how many customers you've tracked and how much trouble and money you've saved!!
Flexible
Run your list against NCOA as often as you need. Only you can gauge the value of an up-to-date customer list.
Effective
With 16%-18% of Canadians moving annually, the NCOA service is an effective means of keeping your mailing lists current.
NCOA helps you avoid unnecessary delays associated with mailing to the wrong address. Get the mailing to the intended recipient on time, the first time.
Testimonials
"Ross Roy manages a large customer database for our client Chrysler Canada. Keeping track of vehicle owners who move is a top priority. Elaborate update systems are maintained to capture customer information from many sources, but it's not enough. We still need NCOA. In our tests, we were able to achieve a 5% hit rate matching from NCOA to our file, even after applying a large number of updates from other sources."
Robert Lusk
Vice President, Direct Marketing
Ross Roy Communications Canada Limited
"Initial runs against CTAL's Retail database have achieved a match rate of 5%, on an aggregate basis. I expect to see a similar or higher match rate against other segments of the database. Canadian Tire Acceptance Limited looks forward to the benefits this program can provide."
Brian R. Broadley
Mailing Systems Specialist
Canadian Tire Acceptance Limited
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