Unaddressed Admail^TM
- About

Frequently Asked Questions

For Frequently Asked Questions on Express Order Entry for Unaddressed Admail, click here.

GENERAL

1. Why should I use your service and not a competing delivery network?
2. Who is using the service now?
3. Do people respond to flyers delivered to them or do they consider it to be junk?
4. What rate of return should I expect if I use Unaddressed Admail?
5. Do you have testimonials or case studies?
6. How do I get help determining which neighbourhoods I should target?
7. Can I only send advertisements and promotional messages with this service?
8. Can I mail outside of Canada?

   CREATING AN ORDER

9. What prices will Customers access if they continue to submit their Orders (SOMs) manually?
10. What is "fully featured" EST?
11. What is the fully featured EST automation incentive?

    TRACK A MAILING

12. What is Track a Mailing? What are the benefits?
13. How does a Customer get access to Track a Mailing?
14. How much does Track a Mailing cost?

GENERAL

1. Why should I use your service and not a competing delivery network?

   There are many reasons. For instance, we are the only national distribution network with access to homes, apartment buildings and businesses - coast-to-coast. And with Unaddressed Admail, your Item is delivered with the rest of the mail; it is not hidden in the advertising clutter of a co-op bag or delivered as one of many inserts in a newspaper. Visit Unaddressed Admail Benefits for a fuller discussion of the advantages of our service.

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2. Who is using the service now?

   Unaddressed Admail is an integral part of the media mix for businesses spanning all industry segments and other organizations - such as charities and government. Because the size of a mailing can range from as small as one postal walk (or even a portion of a postal walk) to full national delivery, the service has appeal to businesses and organizations of all size.

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3. Do people respond to flyers delivered to them or do they consider them to be junk?

   While it is true that some people are less responsive to advertising than others, this lack of response is often the result of receiving advertising material of no interest. This is why it is critical to the success of your campaign that you target your audience properly. Reduce cost and increase response by sending your message to those neighbourhoods most likely to be interested in your product or service. Our GeoPost™ Plus targeting tool can help you do this.

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4. What rate of return should I expect if I use Unaddressed Admail?

   There are never any guarantees on response rates. Response rates are based on many factors - such as the nature of your appeal, proper targeting, campaign timing, etc. Unaddressed Admail can help you increase response rates by targeting the delivery of your message to those most likely to respond.

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5. Do you have testimonials or case studies?

   Yes we do. Visit Case Studies to discover how Canadian businesses have tested the service against alternate media and learned first-hand the power of Unaddressed Admail.

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6. How do I get help determining which neighbourhoods I should target?

   Visit Tools and How To's to access information on delivery areas available to you.

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7. Can I only send advertisements and promotional messages with this service?

   While most customers use the service to send promotional material, you can send other forms of printed matter - such as notices and newspapers or samples using Unaddressed Admail.

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8. Can I mail outside of Canada?

   Unaddressed Admail is available only to customers who deposit their mail in Canada, for delivery in Canada.

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   CREATING AN ORDER

9. What prices will Customers access if they continue to submit their Orders (SOMs) manually?

   Mailings accompanied by a manually prepared Order (Statement of Mailing) will be subject to the non-contract price and if deposited :

   • at a Receipt Verification Unit (RVU) will count towards the Customer’s annual volume commitment and are subject to the $5.00 manual Order processing fee.
   • at a Retail Outlet or Depot (only at locations approved to accept Unaddressed Admail) must be paid in full at the time of mailing, and the volumes will not apply against the Customer’s annual volume commitment; however, no manual Order processing fee will apply.
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10. What is "fully featured" EST?
    “Fully featured” refers to the EST prepared Unaddressed Admail Orders that contain barcodes on labels, tags, forms - all of which allow us to capture scanning information via Track a Mailing. Customers (Contract and Non-contract) will receive an additional 2% automation incentive for using the fully featured version of EST for Unaddressed Admail mailings. The Statement of Mailing, Packing Slip and Mailing Summary will be combined and printed as one form.
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11. What is the fully featured EST automation incentive?
    Customers (Contract and Non-contract) will receive an additional 2% automation incentive for using the fully featured version of EST for Unaddressed Admail mailings.
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    TRACK A MAILING

12. What is Track a Mailing? What are the benefits?
    Track a Mailing is offered through the Online Business Centre. This tool uses state of the art barcode technology to provide Customers with information on the actual deposit date of the mailing and all associated container destination arrival dates. Some of the benefits of using Track a Mailing are:
    Increased Visibility
    • Scans can be captured at induction and at the container destination.

    • This information has never been available to Customers before the introduction of Track a Mailing.
    Increased Convenience
    • Track a Mailing will provide convenient, up-to-date, self-service information to the Customer, via Canada Post’s Online Business Centre Web site.
    Better Quality of Information
    • By providing Customers with useful mailing information, Customers can monitor the progress of their mailing and help them plan and schedule activities that support their advertising campaign (e.g. time the staffing of Call Centres).
    Improved Service
    • Track a Mailing will provide reports to the Canada Post staff for potential service issues so they can be resolved before they impact our Customer’s business cycles.
    Greater Collaboration
    • Track a Mailing will help to share information with our Customers about our supply Chain business processes. This will help us to work together to identify areas for mutual continuous improvement.
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13. How does a Customer get access to Track a Mailing?
    Customers access Track a Mailing through the Online Business Centre. Register for a User ID and password online at www.canadapost.ca/obc
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14. How much does Track a Mailing cost?
    Track a Mailing is free to Canada Post Commercial Customers.
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