Automotive Marketing Trends:
June 2006 version (.pdf - 198 K)
Provides some of the latest facts and figures from Statistics Canada (2004) about the Automotive Industry, new vehicle sales, revenue and expenditures. Additional research has been summarized such as attitudes and behaviour for the first time automotive buyer, online automotive facts, automotive industry roles, and suggested media during the purchasing process.

Canadian Consumer Attitudes Towards Direct Mail (Part I):
March 2006 version (.pdf - 134 K)
Provides current direct mail market facts as well as insights into consumer attitudes and behaviour.

Canadian Consumer Attitudes Towards Direct Mail (Part II):
December 2005 version (.pdf - 137 K)
Provides a more detailed version of the Canadian Consumer attitudes Towards Direct Mail (Part I) fact sheet above.

Media Response Rates (U.S. Market):
January 2006 version (.pdf - 137 K)
Provides information on response rates (U.S. based).

Catalogue Market Research:
2005 version (.pdf - 72 K)
Provides insight into consumer behaviour towards catalogues.